Head of Growth & Paid Marketing

Queenly

Fashion / Lifestyle / Luxury

Full Time

San Francisco

6 months ago

Queenly is the leading marketplace for the formalwear industry. We are a Y Combinator and venture-backed company experiencing rapid growth and we are excited to be the ones to innovate this whole industry. We were recently featured in TechCrunch, ABC News, and NextShark as well as being featured as the top YC companies to watch out for in 2021. 

 

What we’re looking for:

 

As an early hire, you’ll be scaling our current marketing efforts and directly impacting the company’s growth and trajectory. You will be responsible for managing our paid social advertising campaigns for our users across channels like Facebook/Instagram, Pinterest, YouTube, Snapchat, TikTok and Google SEM. 

 

You’re a scrappy, entrepreneurial, and driven-by-the-data (not the clock) marketer who can own and lead acquisition channels and strategy to accelerate our revenue trajectory. You will execute with confidence because you’ve proven your abilities in your past or current role and are confident you can replicate the results. Outside of digital marketing, you have some experience on branding, PR, and Partnerships side of things, i.e., a well-rounded head of growth with the core of your KPIs geared towards building the Queenly brand and acquiring consumers.

 

Responsibilities

 

You’ll be responsible for the full acquisition funnel - including: 

(1) growing our customer base/sales

(2) managing all paid channels

(3) optimizing retention activity

(4) managing / leading all agency, in-house, and contracting resources.

 

You will:

  • Work closely with the CEO to align on strategy and scaling the business
  • Own (implement strategy, track and analyze) CAC, LTV, Payback Periods, Retention, Spend, Budgets, etc.
  • Will leverage your deep expertise and passion for performance marketing on paid social channels to make a large business impact by proactively identifying opportunities and implementing strategies that enable us to expand & improve the efficiency for our programs.
  • Will use advanced measurement strategies and partner with data science on developing and executing a robust channel experimentation roadmap in a high impact area of the business.
  • Manage in-house, agency, and contractor relationships to ensure smooth operations of our growth initiatives and top-notch performance from all resources
  • Lead (oversee and collaborate with) brand and execution team on growth execution and PR, partnerships, brand identity, etc.
  • Develop/Hire growth support roles as needed

 

Qualifications & Skills

  • Proven capabilities of growing revenue 10x at a tech consumer company
  • 5+years of experience working across consumer brands (online and offline channels)
  • Able to work with very minimal, no direction
  • Self-starter with an entrepreneurial mindset (you own the KPIs of not only your role but our business)
  • Data-driven and have an analytical mindset, your strategy and decisions are based on CAC, CTR, Bounce rates, etc.
  • You’re highly self-motivated, have a stellar work ethic and you’re looking for the right company to support your growth.
  • You have experience with either Facebook’s native UI (Ads Manager) or third party ad management platforms (e.g. AppsFlyer, Segment).

 

Preferred

  • Bachelor’s degree
  • Role will be in San Francisco, CA

 

Compensation

We offer a competitive compensation package that includes generous bonuses based on performance and stock options.

 

Why you'll love working at Queenly

  • We are a group of talented, kind-hearted, and collaborative people who are motivated by challenge and opportunities.
  • We are a successful, fast-growing company at the forefront of tech and fashion, redefining retail for the next generation
  • We are a technologically and data-driven business that is innovating an underserved industry
  • We are committed to our clients and connected through our vision of “Empowering all women to look and feel like a queen” 
  • We love solving problems, thinking creatively and trying new things
  • We believe in autonomy & taking initiative
  • We care deeply about our mission and the impact that we do on our users’ lives and society overall
  • We have a cute office dog named Butters

How to Apply

 

1.Submit a resume, LinkedIn profile and short note about how you would be perfect for the position to trisha@queenly.com

 

Queenly is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state or local law.

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